Kinetic Type in Advertising

May 11th, 2009

Kinetic Typography is one of the most popular trends in design today, and for good reason. It’s dynamic, unique, eye-catching and visually reinforces the spoken message. Beyond music videos and movie quotations, however, it’s also begun to creep into the commercial sphere. Here are some of the recent ads using motion typography.

Ford F-150 Campaign





2010 Ford Fusion Hybrid

Starbucks “Are You In?”

Schneider Digital Typography Commercial

Lollipop Tree

Toyota: The Car That Reads The Road

Instant Auto Finance

The Pacific Institute

IKEA

Apple: Crazy Ones

Failte Ireland

The Globe and Mail

Mercedes-Benz

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